Award Winning Designer & ACD
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Weird: The Al Yankovic Story

‘Weird: The Al Yankovic Story’ is a 2022 American biographical parody film. The film is a satire of biopics and is loosely based on Yankovic's life and career as an accordionist and parody songwriter. It stars Daniel Radcliffe as Yankovic, along with Evan Rachel Wood, Rainn Wilson, Toby Huss, Arturo Castro, and Julianne Nicholson in supporting roles. I got to work on the social media campaign for The Roku Channel as part of the launch of the movie. The new social strategy grew The Roku Channel’s following by over 400%, injected their slate of originals into social conversation, and created all their social content for Originals.

Watch the trailer of ‘Weird: The Al Yankovic Story’ below

Campaign Results

1B

Impressions

127M

Launch day giphy views

#1

Opening weekend audience for ROKU


Weird Al is notorious for his parody in music so we decided to create these pop-culture album covers of him to help promote his movie.

Not the same as it was…

Weird Pelotons

I polka up real, I polka up real nice. Weird nights.

Art for Weird Al x Vans collaboration promotion. And a Weird Al meditation video.