Pluto TV x Sphere
For the Super Bowl 2024 collaboration between Pluto TV and Sphere Entertainment, I developed concepts designed to ignite conversation and draw consumers into Pluto TV's diverse worlds of entertainment. I was responsible for both creating the concepts and designing the frames shown below.
New Horizons
New Horizons is a space mission set to delve into the mysteries of the outer solar system. Throughout this expedition, Pluto will unfold four narratives, serving as metaphors for 4 categories. Guided by the New Horizons spacecraft, this mission collaborates with Sphere to uncover the distant worlds at the solar system’s hidden secret: PLUTO TV.
Each color will represent a tv genre: purple for sports, for reality shows it employs magenta more heavily, and for cult films, orange. Etc. This will be utilizing the brand's retro-futuristic looks.This is the basis for many motion graphics that show a “hyper-jump” into the Pluto TV universe.
Unlock New Worlds
A surreal daydream takes over a person’s subconscious, revealing a cyborg world concealed within Pluto TV. Unveiling numerous genres of television content, this individual becomes memorized and enlightened, by the captivating world of PLUTO TV.