I art directed the brand styling and developed the color palette for the "Know and Grow" campaign, drawing inspiration from SheaMoisture's diverse product range. With a mission to empower Black communities, SheaMoisture is a global leader in hair care, bath and body, men's grooming, and skincare products.
The campaign strategy focused on promoting female empowerment through the celebration of natural beauty. The tone was designed to be human, atmospheric, and emotive.
