Snapchat's "Show Up" campaign was designed to motivate first-time and younger voters to register, get informed about the issues and candidates, and ensure they cast their ballots—either in person or by mail. The ad aired during the debates on major national networks such as CBS, CNN, Fox, and Fox News, along with select local markets. During this election cycle, Snapchat has played a key role in helping over a million people register to vote through its mobile voter registration tools. I was responsible for developing the visual art direction and design for the campaign.
Los York:
Executive creative directors: Seth Epstein, Scott Hidinger
Executive producer/accounts: Melina Osornio
Executive producer: Leticia Gurjao
Head of production: Mariel Sands
Senior producer: Jake Hibler
Chief financial officer: Melissa Redondo
Talent coordinator: Jade Fuller
System engineer: Sid Bedi
Editors: Robert “Chip” Sneed, Lin Wilde
Designers: Josh Kopeika, Marina Murad, Jaime Van Wart
Animators: Adam Linden, Christian Palma