Original sketch
Storyboard
5 view turntable of the Exosphere
Sphere’s Instagram post:
This project is a 2024 Webby Award honoree in the categories of Advertising, Media & PR, Installation, or Experience. This two-part collaboration between PUMA and Sphere Entertainment took place during F1 in Las Vegas.
The first concept, 'Forever Faster,' used PUMA's slogan as an infinite loop to animate typography, symbolizing the brand’s relentless drive to push sports culture forward. I was responsible for conceptualizing this idea and designing the frames below.
The second concept was a sponsorship collaboration with A$AP Rocky and PUMA during F1, showcasing the scale of the project. The 3D renders below were brought to life by concept artists.
Original sketch
Storyboard
5 view turntable of the Exosphere
Sphere’s Instagram post:
