Some concepts we came up with for the event with branding, and execution ideas:
When the Air Max debuted in 1987, it quickly cemented its status as a pop culture icon, sparking decades of celebrity endorsements and collaborations with various brands. This campaign speaks directly to Gen Alpha, engaging them through creativity and innovation, empowering them to take the lead in play and imagination with the Nike Air Max. I was responsible for creating the initial 2D sketches, which were later brought to life in 3D by concept artists.
Some concepts we came up with for the event with branding, and execution ideas:
