Mood Board
This project, HBO Max's 'Industry,' was nominated for a Webby Award in Social Entertainment in 2023.
'Industry' follows four young professionals from diverse backgrounds as they navigate the high-stakes world of finance, where the lines between colleague, friend, lover, and enemy blur in a culture driven by sex, drugs, egos, and deals.
For this project, I was responsible for developing concepts, art direction, and the toolkit for the Season 2 campaign. The social strategy focused on showcasing character development (or lack thereof), intensifying the rivalry between two firms, and encouraging fans to pick sides as tensions between co-workers, enemies, and lovers escalated. Visually, we represented these tensions by using contrasting colors—red and green—to symbolize the growing divides.
Mood Board
