(Superman’s father) guides Kal-El (Superman’s Kryptonian name) through the entire universe. Using the same speech to guide users through DC Universe in this nostalgia-inducing, highly emotional spot. The anthem was played to a packed Hammerstein Ballroom to kickoff DC Universe’s New York Comic Con event. The event also featured the first two episodes of the first DC Universe Original Series, Titans, and panels and sneak previews of all their upcoming Originals content.
You get a universe. And you get a universe. And you get a universe. Our campaign for DC’s new streaming-and-much-more platform, DC Universe. Built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe, we tapped into a host of DC superfans’ wildest dreams. The below trailer accompanies PR, paid and organic social and paid digital media. All roads lead fans to the marketing site to learn more and sign up for updates:
Here are some key art print and digital assets that was featured in San Diego’s Comic Con.
As part of DC Universe’s presence at New York Comic Con, we took over the 33 digital screens at the nearest station to the convention, Hudson Yards. We used them to remind fans walking through the station that The Ultimate DC Membership has arrived and will be there at Comic Con. We filled the screens with footage of DC heroes and villains walking, running, flying and er… swinging towards Comic Con. Showcasing some of the coolest shows and movies that are actually on DC Universe.