Expand Your World This campaign will invite the world to expand their perspective on reality, by showing the endless possibilities that Meta Quest 3 opens up in everyday life. Because when you expand what’s possible, you expand your potential. That’s how Quest empowers agency.

Step Into Worlds Beyond Belief The beauty of RPGs (Role Playing Games) is their ability to let you “role play” as the main character themselves by putting you in the driver’s seat and enabling you to see, hear, feel, and experience each world from their eyes. “Step Into” allows you to become Vecna, Dr. Peter Benkman, or Ezio. Step Into expands your world and lets you play, journey, and experience new worlds like never before.

**Assassin’s Creed:** Step into eternal quests. We step into our assassins jumping through time, hopping from one ”spherical” environment to the next, from Buccaneer ships to medieval landscapes, to ancient Medinas, battling from one era to the next on a quest to protect eternally guarded secrets.

**Ghost Busters:** Step into a spooktacular mayhem. Las Vegas wakes up as SFLV, where ghosts and ghouls invade The Sphere, transforming the city into a spooktacular mayhem. The Ghost Lord peers over innocent bystanders, with sinister intent. We call on the community to help “ghost bust”. Will you answer the call?

**Stranger Things:** Step into the upside-down. The Sphere turns into a cocoon, as The Upside Down invades Las Vegas, inviting us to “Become Vecna” and step into his quest to conquer Eleven.

**Frame 1:** We open on the Meta logo animating in a smoother version of its mobius infinity loop.

**Frame 4:** The camera swivels, and lands into a visceral scene of an Assassin, jumping from one world to the next, time hopping from Buccaneer ships to medieval landscapes, to ancient Medinas, battling from one era to the next in a quest to protect eternally guarded secrets.

**Frame 7:** The camera swivels, and we transition back to the front of our Meta Quest goggles, dramatically lit.

**Frame2:** Meta Quest 3 product shot animates in smooth motion.

**Frame 5:** The camera swivels, and whip pans into the next scene of the character we stepped in to and we land… into the mayhem of SFLV being taken overtaken by ghosts, ghouls as you battle them with your Proton Pack and encounter the gigantic “Ghost Lord”.

**Frame 8:** Camera pulls back to a frontal hero shot. Our end line animates in with a “spherical” refraction, echoing the glass-like nature of The Sphere and the worlds we experienced.

**Frame 3:** The goggles spin 180º as if we were putting them on. We push into the oval shape and type animates in—to begin our journey… “Step Into…”

**Frame 6:** The camera swivels, and whip pans into the next scene of the character we stepped in to and we land… into The Upside Down, transforming The Sphere into a cocoon. The camera transitions into a first-person POV of Vecnarealizing his own being. He inspects his long, sinister fingers and begins his quest to hunt for Eleven.

**Frame 9:** Camera pulls back to a frontal hero shot. Our end line animates in with a “spherical” refraction, echoing the glass-like nature of The Sphere and the worlds we experienced.

Step Into: AR Experience To amplify the Mixed Reality potential behind Meta Quest 3, we will create an accompanying AR experience that spectators can trigger at the top of the hour for 3 minutes (or more), creating an interactive “cultural moment”. During this time, we feature one of three AR experiences to highlight our roster of titles and extend the 90s into 3 minutes, giving us the runway to create experiential micro-moments that will engage, surprise, and delight.

Title 1: Stranger Things

**Shere invasion:** A portal to The Upside Down opens above The Sphere, allowing us to peek into a cocoon. Dust particles surround the Las Vegas skyline as bats and creatures fly out from the cocoon, taking over the city.

**Awakening Vecna:** The cocoon unveils Henrys dramatic transformation into Vecna, feeling every snake penetrate his back to power his very being. We slow zoom into his face at his moment of awakening, as he’s about to open his eyes.

**Vecna’s Quest:** We transition to a first person POV of Vecnarealizing his own being. He inspects his long, sinister fingers and begins his quest to hunt for Eleven.

Title 2: Ghost Busters

**Ghoul Town SFLV:** A portal to The Upside Down opens above The Sphere, allowing us to peek into a cocoon. Dust particles surround the Las Vegas skyline as bats and creatures fly out from the cocoon, taking over the city.

**Battle of the ghouls:** Users battle against a cacophony of ghosts and ghouls from little marshmallows to slimy, green and googly-eyed red blobs.

**Rise of the Ghost Lord:** Just when you think it’s over, the grandaddy of ghosts and ghouls emerge, towering over the Exosphere. Will you triumph or get swallowed alive?

Title 3: Assassin’s Creed

Meta Quest 3 x Sphere